Instagram offers the highest engagement level for marketers and Instagram brands wanting to boost their online engagement and conversions.
Averaging a 4.5% engagement score, Instagram is a more powerful customer engagement method than any other social media marketing network—even when compared to video giant, YouTube.
If you make the right moves or get professional help, then Instagram can heavily boost your business.
Some of these Instagram influencer marketing mistakes can really mess up your bottom line. Here’s a list of what you need to avoid like 2 plagues.
1. Thinking Size Matters More than Engagement
Does the number of Instagram followers matter?
Size does matter.
A large following gives off the perception that the account owner is a quality influencer in their niche. And other brands will want to work with such a brand, harnessing its influence to raise awareness and call the audience to take the desired action.
However, engagement is the most important indicator of an Instagram brand influence, according to a Collectively report.
Instagram engagement metrics such as comments, likes, shares, and click-throughs indicate how likely the followers to take the influencer’s recommendations and implement them.
Focus on creating engaging content to organically increase your Instagram followers.
2. Buying Instagram Followers and Likes
Instagram brands buy followers to increase the number of followers showing out on top of their profiles. As discussed above, the major reason is to quickly bend perception in their favor.
But, not only does buying followers risk getting fake Instagram followers, there is also the grander risk of having the Instagram business account permanently suspended.
The biggest issue these days is that fake followers have a huge negative impact on how Instagram will show your posts to other users. When you make a post Instagram will selectively show that post to a cross section of your followers. If your followers like and comment on the post, Instagram will then show it to a wider selection of users. But if your account has fake followers who of course don’t like and comment on your posts, Instagram takes that as meaning that your posts are not worthy of being shown to a wider audience. This results in Instagram hiding your posts from the outside world, meaning terrible engagement.
Avoid buying buyers and consistently grow your IG followers organically to safeguard your ideals and members’ trust (and business).
3. You Do Not Know the New FTC rules
If you run your Instagram business from the US, the Federal Trade Commission recently introduced new Influencer marketing rules to ensure order in the fast-growing industry.
Publishing sponsored posts without a clear disclosure could attract fines. The Endorsement Guides detail how influencers and brands need to communicate their partnership to let Instagram followers know about sponsored posts.
3. You Do Not Cultivate a Relationship
Both influencers and brands heavily invest in a partnership.
While the brand risks influencer marketing costs, the Influencer risks losing clout with their audience hence ruining their reputation.
That emphasizes the need for each party in the Instagram influencer marketing agreement to ensure the other is the right partner for their brand ideals, niche, and even brand voice. By engaging all parties from the start, both can find a sweet spot to marshal a mutually beneficial business relationship.
4. Thinking You Are Too Small to Benefit from Influencer Marketing
Influencer marketing for small business is gradually becoming simple and profitable. Any brand, small or big, can leverage Instagram influencer marketing to call people to take the desired action.
Small businesses can partner with micro-influencers to grow their businesses. Over 80% of micro-influencers are on Instagram.
In fact, influencer marketplace, Tribe, found micro-influencers with 3,000 to 10,000 followers averaged an engagement score of 5.73% which dimmed down as the number of followers increased.
5. You Do Not Measure Performance
You can only improve what you can measure.
Yet, 78% of 170 marketers told Linqia determining influencer marketing ROI was their top challenge for 2017.
Using ideal influencer marketing programs like Liked Lab and Find Your Influence can help Instagram brands and influencers determine whether their Instagram marketing strategy is working for both of them.
More importantly, though, both parties will want to ensure they discuss expectations and goals prior to engaging in a campaign together.
6. You Do Not Tag Locations
The most popular way to promote an Instagram brand in a sponsored post is to use hashtags and mentions.
But did you know that Instagram posts containing a location boost engagement by 79% compared to those without?
The Simply Measured study encompassed 80 brands, over 6,000 posts and 113 million likes, as well as over 1.3 million comments. You’ll want to tag your local store or event location with sponsored posts.
These Instagram influencer marketing mistakes will cost you
The power of influencer marketing is becoming clearer every other day. Avoiding the Instagram influencer marketing mistakes discussed here will help influencers and brands to take full advantage of the social media marketing technique hassle-free.
And remember we are here to help, just contact us in live chat if you have any questions.